The Art of the Title Sequence
Production Guest Contributor Production Guest Contributor

The Art of the Title Sequence

The first few minutes of a film will often either leave the audience full of excitement and eager to see how the story of the movie will play out, wondering what hints they were shown in the opening credits to what they're about to watch. Sometimes these opening moments are grander than the film that follows them.

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Code of Best Practices for Copyright
Legal Guest Contributor Legal Guest Contributor

Code of Best Practices for Copyright

Now that we live in a digital universe, we can no longer draw the line between copyright holders vs. educators, since we are ALL creators of digital content; therefore, we are copyright holders. This also means that now more than ever, a mutual respect for one another’s property and the proper use of it to teach, engage and enhance is of utmost importance.

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East Middle School Profile
Teaching Resources Kreativ Alchemy Teaching Resources Kreativ Alchemy

East Middle School Profile

Traverse City East Middle School is located in Northern Michigan, near the beautiful Grand Traverse Bay. The school hosts 940 sixth through eighth grade students. East Middle School offers music, art, theater, journalism, foreign language, and technology education electives, in addition to high quality core instruction. East Middle School is a great place to learn!

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How to Copyright Your Works
Legal Kreativ Alchemy Legal Kreativ Alchemy

How to Copyright Your Works

More than likely you or your students may create a project in the near future for which you would wish to receive rightful compensation and the ability to prevent someone else from capitalizing on your idea. Here’s how to copyright your works so nobody can take credit for them.

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Multi-Cam Sports Production
Streaming Guest Contributor Streaming Guest Contributor

Multi-Cam Sports Production

Multi-cam broadcasting starts with two cameras and goes up from there.  If the weather is bad, or you don’t have a full crew, you can produce a great broadcast with only two cameras.  Our standard setup is three cameras, using a Tricaster Pro.  This setup requires a crew of eight students: a director, audio person, three camera operators, two announcers and a grip/cable-puller for the field camera.

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Maintaining Continuity From Take to Take
Filmmaking, Production Kreativ Alchemy Filmmaking, Production Kreativ Alchemy

Maintaining Continuity From Take to Take

Shooting a movie over a period of days, weeks or even months can be a very difficult task - especially when it comes to maintaining continuity. During every take, the action must be the same. Make sure your actors know what movements they are making during the lines they are speaking. They must maintain these movements for every shot.

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Casting Shadows
Teaching Resources, Production Kreativ Alchemy Teaching Resources, Production Kreativ Alchemy

Casting Shadows

Did you ever think about where you wanted to place the shadows or how you could add shadows to your images to make them look less flat and more realistic? TV is a two-dimensional medium. In this article, we will focus our attention on the shadow - how you can manipulate its look and density - and we'll look at some ways in which you can cast it to create a more three-dimensional feel to your images.

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Talent Releases
Legal, Filmmaking Kreativ Alchemy Legal, Filmmaking Kreativ Alchemy

Talent Releases

A talent release is a document which gives permission for the video producers to photograph the talent and/or to use audio of that person’s voice. There are many talent release forms available by conducting a search on the internet for “talent release.”

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Social Butterflies: The Use and Misuse of Social Networks
Guest Contributor Guest Contributor

Social Butterflies: The Use and Misuse of Social Networks

In the 21st century, social butterflies abound in electronic neighborhoods such as Facebook, Twitter and LinkedIn, allowing participants to connect with former classmates, distant family members and kindred spirits. This month’s exercises take a look at how social networking is impacting our lives for better or worse. For younger students who haven’t yet mastered the basics of script structure, these lesson ideas lend themselves to extemporaneous storytelling and role-playing skits. Older students are encouraged to draft scenes into correctly formatted screenplays as well as film them for peer review.

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Image is Everything
Teaching Resources Kreativ Alchemy Teaching Resources Kreativ Alchemy

Image is Everything

Politicians, teachers, students and all individuals have a brand worth building and protecting. As owners of our brand, we portray ourselves to improve that public image rather than destroy it. There are three important reasons we should learn and teach branding and image concepts.

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How Does YouTube Get Away with Posting Copyrighted Material?
Legal, Content Creation Guest Contributor Legal, Content Creation Guest Contributor

How Does YouTube Get Away with Posting Copyrighted Material?

I hear that question from students and teachers quite often. It’s actually a pretty simple answer. They don’t – at least not really. Here’s the way it works, if Mike uploads something that contains copyrighted material, it is placed on YouTube’s site. It is entirely possible that the copyright holders may never know Mike posted anything. YouTube is a pretty big site. 

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WARNING: Your Video Contains Copyrighted Material
Legal, Teaching Resources Guest Contributor Legal, Teaching Resources Guest Contributor

WARNING: Your Video Contains Copyrighted Material

I was prompted to write this article because school administrators kept mentioning to me they had been cited for having school related videos on YouTube that contained copyrighted music. In some cases, they were asked to remove the video or pay fines despite the fact that YouTube had allowed the video to remain published in certain countries. This came after the uploaded video was flagged as containing a copyright notice.

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Copyright Permissions and LipDubs
Legal Guest Contributor Legal Guest Contributor

Copyright Permissions and LipDubs

The probability of even a private citizen being sued for copyright infringement increases all the time. The recent fury over unauthorized copying of music files is the latest instance of copyright holders using the Copyright Act to enforce their rights.

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News Judgement and Reporting
Streaming Guest Contributor Streaming Guest Contributor

News Judgement and Reporting

As you move out into the journalistic world, you will hear it said of some reporters, producers and editors that they have "good news judgment." But what is that? How can the New York Post or Fox News trumpet stories that The New York Times or other network newscasts will not even mention?

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10 Things You Should Know When Starting a Video Production Class
Teaching Resources, Production Guest Contributor Teaching Resources, Production Guest Contributor

10 Things You Should Know When Starting a Video Production Class

I find it interesting that a person has to be certified in math to teach math but that teachers with zero production experience often fill a highly technical class like video production. If you find yourself teaching morning news or video production, you must understand what the students need to know. Here’s how you can do it.

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