Writing For Broadcast: Who Is Jerry?
In the video below, Tom shares his presentation on writing for news by introducing “Jerry.” This presentation was toured throughout 2023-2024 in Georgia, Alabama, and Tennessee.
Meet the Author, Tom White
Tom White is the Education and House of Worship Specialist at Amitrace. Tom's role is to help educators build better programs through better training, planning, and equipment.
Before joining Amitrace, Tom was the Broadcast Engineer at Grady College of Journalism and Communication at the University of Georgia. Prior to that role, Tom taught at Morgan County High School and Rockdale Career Academy where he and his student produced thousands of live streams for sports, news, and community events.
Tom’s program at the Rockdale Career Academy received the NFHS Network Program Of The Year in 2016 and his program at Morgan County High School received the New Program of the Year title in 2018. Tom has been a long time contributor to many publications and is the host of Teaching to The Test Pattern Podcast.
A two-time state champ broadcast coach shares why he refuses easy grades, how he preps kids for SkillsUSA Video News Production, and what builds real student pride.
A two-time state champ broadcast coach shares why he refuses easy grades, how he preps kids for SkillsUSA Video News Production, and what builds real student pride.
The highlights were crap.
Mark Hendren will tell you that himself. He was a teenager at Mississippi State. The cameraman who was supposed to shoot highlights for TV stations across the Southeast didn't show. Mark said he could do it. He had never done it. He had watched someone do it. He said yes anyway.
The footage was bad. But the guy who was supposed to be there came back the next day and taught him. Zoomed in on this. Pulled back this way. This is how I do it. Mark learned. He went on to shoot for ESPN in his teens, work all four TV stations in Birmingham, and build a career that a whole other podcast could cover.
He's three years into the classroom now. Helena High School. Teaching broadcast.
He outproduced NASA. Seven cameras to their four at the Huntsville Space and Rocket Center. And at the end of the year, he sat down and told me he didn't think he grew.
This conversation with Billy Dunn from Albertville Innovation Academy is one of the most honest things we've put on this podcast. Billy came from Fox 6 in Birmingham — gold standard broadcast — walked into a classroom, and is now three years in, running five jumbotrons across five sports, building a state-level AV teacher conference from scratch, and wondering if he's doing it right. The answer might surprise you.
Dean David Marshall of Savannah State's CMAC program on project-based journalism education, HBCU media excellence, and what accountability really looks like at the top.
The NAB Show is a professional must-attend for educators. Discover the three biggest takeaways for the classroom in 2026: NDI, Bitfocus Buttons, and Ross Video updates.
If you're a school administrator or CTE director, you know the drill: it's early spring, and there's money in the budget that needs to be spent by May 31st. The challenge isn't whether to spend it—it's where to spend it wisely so your investment actually makes a difference for students and staff.
Teaching film often comes with the opportunity to teach life. In this article, we talk about why movies can lead to great conversations on morals.
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What does a marketing teacher in Gwinnett County know about broadcast education? More than you'd expect.
Tom sits down with Evan Rosenberry at Collins Hill High School — the first marketing teacher in Teaching to the Test Pattern history — and the conversation goes places. AI in the classroom, why banning it might be the worst thing you can do for your students, a student MLB franchise project that ended up in Seoul, Korea, and what happened when Evan handed his kids the VidPod and said "figure it out."